Bud Light sales down

The Bud Light Boycott Appears to Be Working

Dave Williams of Bump Williams Consulting told industry website Brewbound that packages of Bud Light showed accelerating declines in sales and shares for the week ending April 8, when the boycott started to pick up steam. He cited NIQ data for his assertion.

“That being said, while the increased declines for Bud Light were apparent, they were also not completely earth-shattering in terms of magnitude,” Williams wrote in a note, according to the publication. “Now, this will be interesting to monitor over upcoming weeks to see if this slide continues, but for now, it looks to be rough, but not catastrophic.”

Widespread calls to boycott Bud Light were triggered earlier this month after Mulvaney, a male who claims to be female, posted about getting commemorative cans of Bud Light with his likeness on the label. Mulvaney and Bud Light’s parent company, Anheuser-Busch, confirmed they were involved in a campaign.

Well, I won't be one of the people boycotting Bud Light...hate beer and I don't drink anything stronger than a ginger ale.

The Epoch Times