Alissa Heinerscheid and Bud Light

Bud Light’s VP Of Marketing Has Thrown In The Towel

A Bud Light executive who is under fire for a collaboration with transgender celebrity Dylan Mulvaney is taking a leave of absence.

Alissa Heinerscheid, who is a graduate of The Wharton School holding a Master of Business Administration degree from the prestigious university and also has a bachelor’s of arts degree from Harvard University. She is the vice president of marketing for Bud Light, will be replaced by Todd Allen, global marketing VP at Budweiser, according to parent firm Anheuser-Busch InBev.

The move is purportedly part of a reorganization in which “senior marketers are more closely connected to every aspect of our brand’s activities,” according to a spokeswoman.

It is the most recent development in a dispute that began several weeks ago when Mulvaney, a man who claims to be a woman, was featured in a Bud Light marketing effort. Mulvaney received a bespoke can with his face on it, as evidenced by Instagram posts marking “day 365 of womanhood.”

Remember when Biden invited Dylan Mulvaney to the Whitehouse last year? Dems sure have their priorities out of whack.

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Trump Persona

A video produced in July 2016

Enterprise Florida Dead as a Doornail?

The House Appropriations Committee just made a lousy decision. Yesterday, they voted 18-12 to advance a measure that

• 1) eliminates Florida's 21-year-old economic development agency

• 2) emasculates its tourism marketing arm.

[Orlando Sentinel] "A House budget panel voted Tuesday to slash state spending on tourism marketing and eliminate Florida’s main economic development agency, drawing harsh criticism from Gov. Rick Scott."

Governor Rick Scott is madder than hell saying, “Today’s vote by politicians in the Florida House is a job killer. I know some politicians who voted for this job killing bill say they don’t necessarily want to abolish these programs but instead want to advance a conversation."

Read about it...

Lake Worth hires Communications Specialist

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The City is preparing itself for a new general obligation bond and this time they want to ensure that it doesn't fail.  Instead of taking $50,000 of your money, they have hired someone instead.  Following is the Press Release.

July 7, 2016 Contact: Dolores Key, Economic Development & Marketing Director Office of the City Manager Phone: 561.586.1793 Email: dkey@lakeworth.org

Lake Worth, Florida - The City of Lake Worth is pleased to announce Laura Tingo as its newly appointed Communications Specialist. Tingo, who joined the City Manager’s staff, started her post on July 5.

In her new capacity, Tingo will serve as the primary contact for media requests and may be reached via e-mail, at: ltingo@lakeworth.org or by phone at 561.586.1631.

Tingo brings to the position more than a decade of communications management for several government and nonprofit organizations in Palm Beach County. Her previous positions have included serving as Director of Communications for the State of Florida Department of Children and Families, Director of Marketing and Communications for American Red Cross and Public Relations Coordinator for the Cultural Council of Palm Beach County. Tingo has an extensive background as a print and broadcast reporter in Florida and Illinois. Tingo also served in the United States Armed Forces as a member of the Florida National Guard.

Lake Worth Signage

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Everyone has a problem or two with our city---now it is our signage, and not an immediate priority.

The CRA in conjunction with KMA Design gave a presentation at Tuesday's commission meeting about branding for Lake Worth.  KMA Design Consulting gave the talk and PowerPoint presentation that showed their vision for our city. They believe that Lake Worth needs a consistent signage system as ours is a hodge podge of different colors and designs they declare. They don't even like our entry sign.

KMA has suggested magenta and orange to be the colors. Below is a photo from their presentation at City Hall.

It was unclear who paid for this "study" and if the CRA will be getting grant money to pay for it. We have so many important issues here that the CRA should be solving: slum and blight is their mission, long put on the back burner.

Personally, I think the neighborhood association banners are 100% better than this.

Information Alliance and Lake Worth 2020

Remember that call you received the other night from the marketing research firm, Information Alliance out of Utah,  trying to squeeze you into a box on age, race, own or rent, how you're going to vote? This is what it cost the City for the call. I can't get a copy of the contract/agreement yet...working on it.

Is a Legal Opinion Advocacy?

I received a copy of the "13" page legal opinion written by Glen Torcivia on Lake Worth 2020 and why he believes the city's advertising and promotion of Lake Worth 2020 is legal.  This is his interpretation and he is paid to write it.

In actuality it was a two page written opinion.  The rest was a copy of Florida Statutes and 34 more pages of Lake Worth's advertising marketing campaign on the general obligation bond and some legal cases--one was involving a Broward Coalition of Condo Homeowners and Community organizations that was eight pages long. Also attached was a four page letter written in 2012 from the Florida Department of State on advocacy. Legal opinions or any opinion for that matter, can and often are, challenged.

Now here I thought Glen had sweated out hours and hours writing this "brief" and that his opinion was going to cost the taxpayers hours and hours of legal fees.  Nope.  Instead it was just more propaganda that was sent to the Palm Beach Post.

Bringing Lake Worth into the 21st Century

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On Tuesday the Mod Squad will present Ed Berkhof who will be making a multi-media presentation about bringing Lake Worth into the 21st Century of Marketing--Making our entire town an Internet hot-spot. He has worked for over two years with a team of tech geniuses. Lake Worth will be the first city to be shown the presentation. The MOD says "Each of us will have the opportunity to do on-the-spot marketing to a whole new community."

Come to Brogues Downunder at 9am, April 15. According to the Mod Squad, this meeting is so important that the mayor and the city manager will be present to give their support to this new, untried concept.


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The Mod Squad - William Waters guest speaker

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William Waters, AIA, LEED AP BD & C
Director for Community Sustainability

William Waters, speaker at the Mod Squad meeting this morning, told the group that Lake Worth is the least expensive place to invest in Palm Beach County with the city trying to be as development friendly as possible even meeting with investors in order to discuss any possible hurdles, etc. $100 million of projects are on the drawing board or are now in the process of being developed. With 49 changes to code, his department is cracking down on code violators.

He passed out flash cards on the Art of Living Collection with our new city tag line of This isn't just a lifestyle, it's an art form. Within the flash card packet that consists of eleven cards, is a description on the various departments. The project is on-going and more informational flash cards will be added to the presentation when received.

The BEST City marketing ad in the U.S.A.

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Palm Beaches to get new Tourism slogan

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After 2.5 years of marketing research and discussions, the Palm Beach County Convention and Visitors Bureau (that will be changing its own name to Discover Palm Beach County), came up with its new marketing slogan for Palm Beach County:

New slogan:
Discover the Palm Beaches Florida, The Best of Everything was the first choice and The Best Way to experience Florida came in second

They believe that this will drive tourists in droves.

Lake Worth Mayor stirring up action in the downtown

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It seems that one of the Mayor's clients in her marketing company is none other than the DCA in Lake Worth. The Downtown Cultural Alliance is a membership organization of Downtown businesses, galleries, merchants and restaurants. It was formed to enhance the downtown corridor. Commissioner Andy Amoroso was the co-founder of the DCA.

From the mayor:

Hi Gang!

Yes... Things are always slow at this time of the year, but to stir up some action downtown for you,  we are doing a TV blitz on Comcast!  So far the following are paid for:

Coastline realty
Clay Glass
Studio/Java
Paws
Mango Inn
Webber
Sabal Palm
Sunflower (Call me please 585-8668)
Dave’s (Call me please 585-8668)

I need to know by end of day if anyone else is interested.  Spread the word today to your neighbors.  I can not ask a million times like our last run.  If you can’t find $50, $100 or $500 a month to promote your business and our downtown I understand.  For those who have inquired why I don’t get someone else to pay for it, I have tried to get a match program where we raise $5000 and they match $5000 for a major monthly campaign but not enough people stepped up.  I was also promised a small monthly commission to cover over time the over $13,000 worth of production that I’ve provided to date for DCA members, but  again not enough people stepped up.

Let’s shoot for a match again this year and be committed to achieving it.  The more positive exposure we get, the busier our businesses will be.  I know these are trying times folks, I own a business too. I made a significant investment in you, now I just need you to invest in yourself.

Thanks,
Pam


Pam Triolo
President

First Impressions Creative Services, Inc.
“An Award-Winning Full Service Agency Since 1997”
120 N. Federal Highway, Suite 201
Lake Worth, FL 33460

Office:  561.585.8668
Fax:     561.586.5272
Cell:     561.371.2012

Pam@ficreates.com
www.ficreates.com

Lantana Chamber of Commerce

For all of you FPL advocates, the Lantana Chamber of Commerce meets tomorrow at the Key Lime House at 11:30 am for their Economic Development Forum Luncheon.

Guest Speaker:
Max Macon is External Affairs Area Manager for Florida Power & Light Company, the largest electric utility in Florida and one of the largest rate-regulated utilities in the United States. FPL serves approximately 4.6 million customer accounts in Florida and is a leading employer in the state with more than 10,000 employees. The company consistently outperforms national averages for service reliability while customer bills are below the national average. A clean energy leader, FPL has one of the lowest emissions profiles and one of the leading energy efficiency programs among utilities nationwide.

Max joined FPL in January 1999 upon graduation from college. He has worked in FPL's Customer Service, Distribution, and Marketing & Communication business units during his 14 years with the company. He currently sits on the Board of Directors for the Education Foundation of Palm Beach County, the Executive Committee of the Young Friends of the Kravis Center, and the Advisory Panel for the Literacy Coalition of Palm Beach County.

Max holds a B.S. in Civil Engineering from University of Florida and a M.B.A. from Nova Southeastern University. He currently lives in Jupiter with his wife, Kaile, and their daughter, Madison.

Call with any questions 561-585-8664.

Marketing our Assets

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I just read Wes' blog. In it he says, I don't remember the discussion then, but it seems to me that there was some consideration of moving the (golf course) clubhouse to the southern part of the course so that it could be visible from Lake and Lucerne and take advantage of the traffic coming and going over the bridge.

The idea of moving the clubhouse/restaurant was brought up once that I remember by Susan Stanton. It was her belief that moving the clubhouse to the southern part of the course was the best location and she was probably right. There was NO serious consideration of this idea--it would have been cost prohibitive but it was a "wish" in an ideal world.


We still don't market our assets in this city. Signs have been suggested so many times to direct people to our Lagoon Restaurant and golf course that it isn't funny. Does anyone listen? Signs have been suggested for our major entries into LW on 10th Ave N and 6th Ave S for various tourist attractions even our beach. Do you see any? It's business as usual. The mayor should have some good ideas. Let's get them implemented once and for all instead of just talking about it and falling behind the 8  ball.

We never get any report on the Lagoon restaurant and how it is working out. No reports from anyone...is the food better now?  Is it clean? Are there any banquets being held in the main dining area?  Are they successful?  What has the city done to help their success?  It seems like another thing that has fallen through the cracks...out of sight, out of mind.

I have been told that we can use bed tax dollars for assets we have located in our city that cater to tourism. Bed tax revenue is supposed to be used to promote tourism. If that is indeed the case, we should apply for tourist bed tax dollars and use the money on our pool and get it opened. Tourists want the pool opened. Instead, it seems that the city wants to let this asset deteriorate until fixing it will, once again, be too costly to ever open. What about using it for our golf course? Is this possible?

We do a poor job marketing this City and all it has to offer. We talk about it but nothing ever gets off the ground.

Is Ethics Debateable?

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Most of us don't have a problem understanding what IS or is NOT ethical. But get lawyers involved and it becomes muddied or they will argue their client's point of view, right or wrong. In a legal sense, sometimes what is unethical is not, at least in their eyes or perhaps even the Court.

The article in yesterday's Post front page is about Marty Rogel, a man behind Palm Beach County's Ethics Reform, who works for a County department. "One of Palm Beach County's leading ethics activists who fought to rid the county of its corruption-tainted image has made tens of thousands of dollars from a no-bid marketing contract at the public agency where his wife works as communications director." Former commissioner Karen Marcus said, "If you want everybody else to live by a certain standard, you obviously have to apply that to yourself." Marty Rogol said he went out of his way to make sure that what he was doing was "ethical" by hiring a lawyer who gave him a written opinion. His lawyer? Lake Worth City Attorney Glen Torcivia. As someone said to me, "We're in trouble."

Michael Bornstein congratulating Glen Torcivia,
another nice guy

The Voters said NO to the Negative NO

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To date, The Political Action Committee,
 The Friends of the Gulfstream

 has reported contributions of $11,075 to

RPPac's $6,130

What the NO people did:

• Installed an illegal banner on the historic Gulfstream Hotel on a Friday afternoon and then played games with Code. Refused to take it down. This act as well as their unethical yard signs did them in.

• Un-installed the banner at the Gulfstream two days after the official deadline from the City of Lake Worth and then re-installed it three days after that. The stupid banner finally came down.

• Their first yard sign was not working so they made a new one, twisting the Respectful Planning Pac's message saying Vote NO, keep Lake Worth lo-rise.

• They told everyone who would listen that by voting YES, you would be destroying Lake Worth. They further told them that the city was being taken over by anarchists, socialists and people who were encouraging slum and blight.

•  They told everyone that we needed a hotel district, that tourists were coming here but there was no place for them to stay.  By granting heights, a developer would be attracted to build as heights lower than 65 feet would be a detriment to an investor.

• Got a guy on a bicycle to install yard signs everywhere on public rights of way and the medium strips, an illegal act.

• In bed with the Lake Worth Herald (they are social buddies and had all of their campaign printing done there), the editor wrote abominable opinions to bring down the Referendum and this blogger and even printed an editorial which seemed to have been written by a 3rd grader attacking the people who disagreed with their position.

•  Concocted an outburst by the leader and always vocal Chair of Friends of the Gulfstream PAC to humiliate this blogger in the city hall chambers by calling me the most EVIL person in Lake Worth. I responded with "fuck off." They proceeded to capitalize on that but not the bully's evil outburst that was never printed. The Lake Worth Herald never writes about the entire story, only the side it wants to project.

• They charged that I posted a comment on my blog calling Greg Rice a name and Loretta Sharpe a medically ill ridden woman using despicable words.  They could not produce the comment but they decided to go viral with it to bring down this blogger on what some anonymous person had said. Throughout this campaign, the most vile of comments showed up almost on an hourly basis that were deleted by this blogger. One was turned over to the PBSO Detective Division.

• The mayor and Greg Rice took it upon themselves to project their opinions with Channel 12 News. Channel 12 never sought the other side of the argument. Channel 12 ended up looking stupid on a segment that was entitled the Pros and Cons of the Height amendment.

• The mayor, Pam Triolo, who represents all of the people, gave a state of the city one day before the election to use her persuasion/marketing techniques to convince voters that we need to have a hotel district and absolutely need to grow up the city--subtly suggesting that the Vote Yes people were the cause of Lake Worth's problems.

The essence of this blog is to show the depths of which the NO people were willing to go to bring down others who disagree by using unethical tactics, lies, distortions, personal attacks, despicable messages and breaking Lake Worth laws. Even their yards signs were lies.

What we did learn from this outcome was that a huge percentage of the people want to keep a low-rise city that was not reflected in the vote.  Both signs, Yes and No, mentioned keeping a low-rise city. It was only their die-hard developer oriented supporters who wanted to keep 65 feet and 100 feet in our downtown. Everyone wanted a low-rise downtown with no more buildings as high as The Lucerne.

With everything going for them including nearly twice the campaign contributions of the Respectful Planning PAC, that is a true grassroots effort, two newspaper endorsements, three commissioners plus the Mayor in their camp, the President of the Neighborhood Council working diligently and doing everything under the sun to confuse the voter, hiring out of town people to wave signs at the voting precincts on election day, fighting this campaign in the most unethical fashion ever witnessed by Lynn's Little bit of Trivia,

they lost.

Re-locate to Lake Worth - We are poorer than Dirt

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Last night's commission meeting was not too long. None of them are very long since this commission was elected and Michael Bornstein became city manager, which should make everyone wonder what is being decided out-of-the-sunshine.

Essentially we had only three or so citizens speaking last night--you could feel the tension in the air.  Mr. Timm spoke, and I have been agreeing with him on everything lately. Next there was the little woman in the first row who likes to speak on just about everything. She coaches the dais from the front row and even before the meeting told me never to speak to her again, that I was evil.  She denied knowing anything about the banner being re-erected on the Gulfstream. It does have her Pac's disclaimer on it. That special interest side certainly gets things twisted.

The City Commission voted in a new marketing approach:  Come and invest in Lake Worth, the poorest city next to Belle Glade. From the map that was shown, even the nicest neighborhoods will be part of an Enterprise Zone and just as property values are starting to rise...hmmmm. One side of politics is always accusing the other on wanting to keep property values low.  I have never figured out that one or where it made the least bit of sense but they keep using that ridiculous propaganda.. They just voted the opposite of their beliefs last night. Anything for business at the expense of single family and residential neighborhoods. Enterprise Zones are to attract business so I am confused about designating residential family neighborhoods as enterprise zones. Here we are trying so hard to rise from the ashes with a new casino and beach redevelopment, re-doing our golf course to attract tourism,  and they just acted on an enterprise zone telling the world that you don't really want to come here and buy a property as you will be living and eating in the dirt.

The Commission settled with our regional sewer customers. It certainly is curious.  In 2005, it was discovered by our Finance Department that 7 entities owed us money for our failure to bill for Renewal and Replacement charges. According to them at the time, these cities owed us $10,418,237 with Lake Worth customers owing $3+million. It was brought to Susan Stanton's attention soon after she was hired and she wanted to collect. We sued them in 2010. The cities balked because they never got a bill.

The Florida Auditor General became involved and it was determined that the customers of the Sub Regional system (includes Lake Worth) overpaid $4.5 million with the City of Lake Worth customers overpaying $3.8 million of that amount.  How can this be?  Was our Finance Department totally out of whack on its numbers, its billing, its methodology and calculations to advise a city manager that we were owed double digit millions only to learn that we now owe the cities? The Village of Palm Springs is the only city that owes us and it is a measly $52,708. We got into trouble through another bad contract and staff incompetence.

Mr. Timm spoke to the issue and was alarmed that the city was not going to give the money back to Lake Worth customers. Bornstein said, "You are out of line," that the issue has not yet been presented to the commission. Well, there was a big settlement and an agreement to pay our customers with the money coming out of Reserves last night.  Why wasn't there discussion or recommendations on the same thing to Lake Worth customers? Lake Worth customers will probably end up eating dirt.

Lake Worth Olympic Pool

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Rumor still has it that City staff wants to drain the water and fill in the pool in order to build an office for beach staff that will include the new casino marketing manager. Even the recreation manager, as of just a month ago, told someone that a pool doesn't belong on the beach.

Where do they learn this stuff? And better than that, why do they believe it? Perhaps they don't, but it is an expressed opinion and a negative to convince all of us stupid people out here that we don't want our pool at the beach, a place it has always been.

Boynton Beach Pulls a Coup

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I don't know what Boynton Beach's billboard sign will look like but what we do know is, they are renting billboards in Lake Worth to promote their city.

Now wouldn't you think that Lake Worth would have been on the ball especially when we have opened our new Casino, the beach redevelopment is almost complete and our 100th birthday is coming up.

As dysfunctional as Boynton Beach is, they beat us to our very own billboard blight, or in this case, the best marketing tool that is right in our own back yard. We citizens are paying dearly for this blight for 19 years and 364 days.

Does our staff just have too much to do like cutting down trees instead of promoting our City and just thinking inside the box? Thinking outside the box is just too much to ask.

WEAT's history

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From Pulp Pedia--a piece on
station WEAT  once referred to as EA SY 10-MOTHERFU*KING-2

FALL 1990 FU*CKING SOMETHING ... PAM TRIOLO RESIGNS TO START HER OWN ADVERTISING AND MARKETING AGENCY FIRST IMPRESSIONS CREATIVE SERVICES, INC!  STILL IN EXISTENCE IN LAKE WORTH, FL AS WELL AS WRITE AND  HOST THE BITCH ASS TV SHOW "WHAT'S FOR DINNER?" WHICH SHITTY ENJOYED AN ASS 8 YEAR RUN!

Click Here to read more on fu*king WEAT-FM.