Perhaps all of you have a different idea as to the “perfect” campaign flyer. I know “Andy Rooney” of Lake Worth does. The styles this year are noticeably different and are as unique as each candidate.
The most important element to a flyer is making it visually interesting. Is this something that will catch the eye at first glance and want to make the recipient read more? Size, colors and leaving enough blank (white) space are very important. Don’t make it too crowded. Some candidates think that bigger is better. Personally I like the smaller flyers and reluctantly and even sometimes never read one that has too much information.
For unity, repeating an element is important. Each flyer should have some of the same elements as the preceding one. Something should be repeated on the back side that was on the front side. Don’t ever mix too many fonts, colors or styles. Personally I feel that a flyer should be able to stand alone whether you are reading the front of it or the back of it. Tie in the design of your flyers with your signs.
The layout of the flyer is most important. You really should be consistent in your alignment and group similar items together. Also, photos are a must. People want to see what the candidate looks like as well as his family. If you have a few photos, group them together if you can, not spread out all over the flyer.
You don’t have to tell voters everything about yourself or everything that you have done or everything that you will ever do. You ask the voter to visit your web site for detailed, complete information and solutions. First impressions are very important.
KEEP IT SIMPLE and you won’t look stupid.
