Thursday, September 10, 2026

Family-run Grocers in NYC want fairness

Why Family-Run Grocers Are Suing New York Over City-Run Stores

A coalition of small-business owners is suing for antitrust violations and predatory pricing after the city promised to provide food staples for 30 percent off.

Josefina Aguirre grew up among the piñatas hanging from the ceiling of Little Mexico Meat Market, the store her parents opened in New York City’s El Barrio in 1997, three years after her father crossed the border from Mexico at 17.

She has a bachelor’s degree in business management, a qualification her parents, Oscar and Guadalupe Aguirre, insisted on. But she came back to work at the store anyway—to the same three coolers of fresh cheese and cilantro, the same shelves of jalapeños and tomatillos, and the same customers who still bring in their mail so she can read it to them in English.

The store has survived the opening of a Costco nearby. It survived COVID-19, barely. Her father caught the virus and died before he ever got to enjoy the retirement he had worked 28 years for.

Now, Aguirre and her sisters, who run the shop together, are bracing for what they see as the biggest threat yet: a city-subsidized grocery store that can sell a $10 steak for $7, because, unlike them, it doesn’t have to turn a profit.

“We’re not scared of competition,” Aguirre told The Epoch Times on Aug. 29 from behind the counter in Spanish Harlem. “We just want fair competition.”

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