Digital Brands moves from California to Texas

Digital Brands Group Moves to Texas After CEO Says, “Doing business in the state of California sucks.”

Digital Brands Group is leaving California and moving its headquarters to Round Rock, Texas. CEO Hil Davis offered a blunt explanation for the decision.

Davis told Fox News Digital, “Doing business in the state of California sucks.”

The Round Rock Chamber announced the relocation in a press release, describing it as a major economic development win for the city.

“Founded in California and known for its innovative approach to blending apparel brands with e-commerce technology and data-driven consumer solutions, Digital Brands Group’s relocation marks a significant win for economic development in Round Rock.”

The chamber also pointed to Texas’ business climate and workforce as reasons companies are choosing the state.

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So I ask, why not Florida? Actually, businesses are moving to Florida from California alongside Texas. Both states share major pro-business benefits like no state personal income tax, but Texas has captured more massive corporate headquarters (like Tesla, HP, and Chevron) due to distinct industrial and geographical advantages.

South Florida (Miami, Boca Raton, West Palm Beach) has seen an enormous influx of hedge funds, venture capitalists, and tech executives who prefer Florida's lifestyle and financial sector ecosystem over Texas's industrial footprint.