Alissa Heinerscheid and Bud Light

Bud Light’s VP Of Marketing Has Thrown In The Towel

A Bud Light executive who is under fire for a collaboration with transgender celebrity Dylan Mulvaney is taking a leave of absence.

Alissa Heinerscheid, who is a graduate of The Wharton School holding a Master of Business Administration degree from the prestigious university and also has a bachelor’s of arts degree from Harvard University. She is the vice president of marketing for Bud Light, will be replaced by Todd Allen, global marketing VP at Budweiser, according to parent firm Anheuser-Busch InBev.

The move is purportedly part of a reorganization in which “senior marketers are more closely connected to every aspect of our brand’s activities,” according to a spokeswoman.

It is the most recent development in a dispute that began several weeks ago when Mulvaney, a man who claims to be a woman, was featured in a Bud Light marketing effort. Mulvaney received a bespoke can with his face on it, as evidenced by Instagram posts marking “day 365 of womanhood.”

Remember when Biden invited Dylan Mulvaney to the Whitehouse last year? Dems sure have their priorities out of whack.

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